 |
 |
 |
Consumers are using online video ads to help make purchasing decisions:* |
| 80% |
of Web users have seen an online video ad |
| 52% |
took action after viewing the ad |
| 31% |
visited the advertisers Web site |
| 22% |
searched for info about the product |
| 15% |
visited the store to check out the product |
| 12% |
made a purchase |
 |
| 16% |
talked to friends/family about the product |
| 9% |
forwarded the video ad to friends/family |
(Total is over 100% due to some consumers taking more than one action)
*"Frames of Reference: Online Video Advertisers, Content and Consumer Behavior," Online Publishers Association, June 2007. |
|
 |
 |